The world bestseller, one of the most massive cars of the European range of Ford concern and at the same time is the owner of not very, to put it mildly, high popularity among Russian buyers. What prevented the sixth generation Ford Fiesta from winning their hearts and why was the small hatchback more in demand in the secondary market than new cars? Let’s get it right.
The origins and difficult fate of the Russian market
The name Fiesta appeared in the European Ford line in 1976, but the decision to start developing a subcompact car, which should have been positioned as more compact and cheaper than the then popular Escort, was made back in 1972. From that moment, the model went a long evolutionary path, was noted on the rally tracks, changed a number of generations and became almost worldwide (its production was deployed in Germany, Spain, Brazil, Venezuela, Argentina, China, India and Russia). Continue reading